Should “kindness” be a business strategy? At Red Carpet Learning, we say Yes! And we have no doubt that kindness creates a WOW customer experience! Think about the last time that someone was genuinely kind to you. How did that make you feel? A bit brighter, improved your mood, made you want to be kind in turn? Kindness spreads and we can be the bearers of kindness everywhere we go. We have the power to make someone’s day brighter, to reduce stress in a confrontational situation and to retain our customers by wowing them with kindness. And, it makes great business sense.
Here are 3 Free and Easy Ways Kindness provides WOW Customer Service
- Smile! Smiling is a physical act of kindness that actually impacts how we and others feel. In Psychology Today, Adrian Furnham Ph.D. writes “in sales, hospitality and negotiation situations the person who first smiles increases the possibility of the other person(s) smiling which increased trust and liking and therefore “co-operation” and helpfulness. Smiling helps bond people together.” So smile! It’s free!
- Be Genuinely Thankful! The words “thank you” are super powerful and show that you value your customers. And when people feel valued, it makes them happy! Now this may sound crazy but being genuinely thankful when an upset customer is kind enought to bring you their problem and you thank them for giving you the opportunity to solve their upset with kindness, you exponentially increase the probability that they will leave satisfied, spread the kindness that was showed to them and create positive buzz. On the flip side, if they leave without giving you the opportunity to solve the problem, they will most likely not return and spread negative news. Being genuinely thankful is a great business strategy to keep customers happy and coming back.
- Compliment! Sincere compliments can make your customers’ day and looking for the good in everyone you meet will make your day too! “You have a great smile”. “I love your shoes!” “What a cute pup!” Once you tune into what’s great about everyone, it becomes easy to sincerely compliment and make their day.
Make “kindness” a key part of your business strategy and watch your customer satisfaction scores elevate to new levels. In 501 Ways to Roll Out The Red Carpet For Your Customers by best selling author Donna Cutting, you will find even more easy to implement ideas that advocate kindness to “Inspire loyalty, Get new customers and make a lasting impression”. Do you want to provide WOW Customer Service? By intentionally creating a culture of kindness (both internally and externally) you will be able to retain great employees, increase customer happiness and attract new customers, all for free.
Visit us at Red Carpet Learning Systems to see how we can assist you in creating a culture of kindness. Download the first chapter of Donna Cutting’s book, for free, here.
Chris Perillo is the Countess of Curriculum (Director of Training) for Red-Carpet Learning Systems, Inc. She has over 15 years of experience in Learning & Development, and has spoken nationally and internationally on the topics of culture and change. She lives in the state of Washington with her husband, Mike and is most grateful for her family, her beautiful grandchildren and her ability to travel. To watch Chris in action, watch this video.