It’s Valentine’s week, and all this talk of love has got us thinking about unique ways you can show customers that you care about them.
1. Thoughtful Attention to Detail
Sometimes showing you care is as simple as paying attention to the details.
While at Trader Joe’s, our founder, Donna Cutting, was impressed that the clerk checked her eggs before putting them into the bag to make sure they weren’t cracked. And at my locally owned grocery store, if I have lots of bags or a hefty purchase, the clerk will always ask if I need assistance to load the groceries into my car. This thoughtful attention to detail matters!
Show your customers you care by paying attention to their needs.
2. Point Out a Potential Issue Before It Happens
Last week, I ordered a superfood wich at Which Wich, but instead of the regular wrap, I requested pita bread. The woman making my sandwich called me up to the counter and explained that using the pita bread was going to make my sandwich super messy and it was likely that some of the ingredients would fall out as I ate it. She said, “I’m happy to make it with pita bread, but I would recommend extra napkins!” I thanked her for her warning and grabbed more napkins on my way out.
3. Offer a Free Class
You are an expert in your field, and chances are, people could benefit from your knowledge. What you think of as ‘easy’ because you do it every day, will seem complicated to others. So why not offer a free class to your customers once a quarter – or even more often if the need is there.
Your class could be held online or at your office. Show you care by giving back!
4. Make a Charitable Donation in Their Name
Select a few special customers and offer to make a donation to their favorite charity in their honor. It feels terrific acknowledging someone’s good work by contributing to a great cause.
5. Offer a Surprise Upgrade
We love to surprise and delight our clients! Think about how great it feels when you get an appetizer or dessert on the house. You can give that feeling to your customers!
Set a reminder up on your calendar, and once a month, thank a customer with a spontaneous upgrade.
We would love to hear back from you if you try any of the above ideas. And if you have a creative way of thanking your customers, please share it with us. We are always excited to learn new ways to show gratitude to our clients.
Brandi Hand, Queen of Visibility, Red-Carpet Learning Systems
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